TRIBECA FESTIVAL 2024 ANNOUNCES IMMERSIVE PROGRAM IN COLLABORATION WITH MERCER LAB
The 2024 Tribeca Festival, presented by OKX, today announced its immersive lineup of world-class digital artists, presented in partnership with Mercer Labs and Co-Founder, artist Roy Nachum. Now in its 13th year, Tribeca Festival’s immersive exhibition runs June 6-17 at Mercer Labs, the newly-opened museum of art and technology, at 21 Dey Street in lower Manhattan.
"At Tribeca, we've transformed our immersive offerings to meet the growing demand for expansive experiences," said Tribeca Co-Founder and CEO Jane Rosenthal. "As artists transition from digital platforms to live audiences, we've embraced the opportunity to explore new avenues in immersive programming. Our curated showcase, in collaboration with Mercer Labs, features exclusive works from renowned artists across diverse disciplines. This marks a significant milestone in festival history and continues Tribeca's commitment to innovation, creativity and technology.”
As Mercer Labs first guest-curated exhibition,Tribeca Festival's program offers a collective experience of visual and sonic artworks, specifically curated for the unique architecture and state of the art technology of the space. From June 6-17, eight exclusive large-scale immersive artworks from six artists – Memo Akten, Wen-Yee Hsieh, ScanLAB Projects, Robertina Šebjanič, Liam Young, and Sutu – will rotate in Mercer Labs' bespoke exhibition spaces in three presentations: Body In The World, Redesigning Tomorrow, and Far From Nature. Each piece represents a distinct creative style, originating from artists whose expertise spans architecture, film, animation, sculpture, theater, dance, music, and audio.
“Never before has an immersive program at a festival undertaken such an endeavor to create multiple exclusive works at this scale and format,” said Tribeca Immersive Curator Ana Brzezińska. “This year, our program is a response to the reality that constantly prompts us to reflect on our relationship with society, technology, the natural environment, and individual life experiences.”
“The function of art is to see the world with new eyes; to motivate our community to consistently challenge and reinvent the world around us,” saidMercer Labs Co-Founder and Artist, Roy Nachum. “Mercer Labs gives life back to the Museum experience, continuing the story and creating a new cycle.”
The immersive program will be accompanied by a series of free artist talks and events at the Tribeca Festival hub at Spring Studios from June 6-8. Tribeca will also host the pilot edition of The Circle, a new incubator program designed to support top future digital talent through a network of industry associates including Accenture Song, ArtScience Museum Singapore, Cosm, EY Metaverse Labs, Google, Meta, MIT Open Documentary Lab, ONX Onassis Studio, PHI Center, Runway ML, ZeroSpace and more.
More information on Tribeca Festival immersive artists can be found below. For the latest updates on Tribeca Festival programming follow @Tribeca and #Tribeca2024. A Tribeca Membership and 2024 Tribeca Festival passes and ticket packages can be purchased at tribecafilm.com.
